Case studies
A selection of projects across product management, strategy, research and design.
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ANZ Loyalty & Rewards Strategy
Led an HCD-driven reinvention of ANZ's dated rewards strategy — producing a durable strategic foundation still actively used by the team years after delivery.
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AskIzzy Product Management
Built the commercial strategy and product management framework that took AskIzzy from discovery stagnation to a sustainably growing SaaS platform, delivering 16,494 lists and 3,957 referrals in the first three months of launch.
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Australia Post PX Program
Identified a strategic vacuum left by a departing consultancy, made the case for a pivot to senior stakeholders, and rebuilt program momentum through capability building and embedded research practice.
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Coinjar Usability Research
Delivered end-to-end usability research for a complete product redesign in three weeks, generating direct customer insight that reframed how the Coinjar team thought about their product development process.
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HCD in the Wild
Co-designed and delivered a two-day intensive short course that cut through industry hype and gave students a genuine end-to-end human centred design experience built around a real-world brief.
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Jetstar Innovation Workshops
Designed and facilitated a series of innovation workshops for Jetstar and Qantas Loyalty stakeholders, producing 16 new product and service concepts across four customer segments, grounded in gamification strategy.
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Responsible Lending Expense Capture
Designed and validated a compliance-driven redesign of credit application forms using unmoderated remote testing at scale, giving senior stakeholders the quantitative confidence to proceed, in two weeks.
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Roadshow Contextual Research
Led 12 in-home contextual research interviews, generating deep insight into how audiences actually research and consume media, at a moment when Roadshow's distribution model urgently needed to evolve.
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Scott Redford Exhibition
Art direction and visual design for Scott Redford's major solo exhibition at Queensland's Gallery of Modern Art, from typography and branding through to exhibition catalogue and gallery-scale production.
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Sensis Sales Tool
Took a promising but undefined technology experiment from concept to finished, user-validated product in four weeks. User testing shifted the entire direction of the tool to something far more useful than what had been initially conceived.
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SmartyGrants Responsive Rebuild
Led product strategy and design for a responsive rebuild of SmartyGrants, uncovering multiple new product and service opportunities beyond the original operational brief, delivering a Figma component library, user flows, and Agile-ready estimates in three months.
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Suncorp Stores
Delivered working in-store software in 9 weeks from inception, a scalable digital tool enabling meaningful customer interactions across Suncorp's converged banking and insurance store network.
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The Big Issue
Art Director of The Big Issue magazine, designing a fortnightly publication that directly supports vendors experiencing homelessness, produced to a professional editorial standard every two weeks without exception.
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The Commons
Strategic design consulting to The Commons as they scaled from 2 to 5 locations, delivering a 2019 strategic roadmap, a full product development roadmap, and six new features across their native app, all designed to production-ready standard.