Case studies
Every case study follows the same format: the question, what we did, what we found and what changed.
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A Victorian water authority
Residents weren't missing flood information. They were overwhelmed by it.
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An NDIS funded social enterprise
A declining SaaS platform didn't need more features. It needed a business model that had been tested.
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A national workwear brand
Ten in-person sessions showed how buyers really judge a safety boot, and what they'd pay for it.
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A digital platform and marketing services company
Testing with sales staff turned an undefined experiment into a better product than anyone had planned.
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A premium managed co-working space
Starting with unresolved customer complaints led to a new product strategy and six app features built for growth.
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